- E-Commerce
ShopKart Retail
01
The Challenge
As a major e-commerce player, ShopKart runs extensive marketing campaigns across email, SMS, and push notifications. Their challenge was ensuring that when a user opted out of a specific type of marketing communication, that preference was immediately respected across all integrated marketing platforms.
02
The Solution
ShopKart integrated ConveyGrid via high-throughput APIs. When a user updates their preferences via the ShopKart app, ConveyGrid instantly registers the change and fires webhooks to ShopKart’s marketing automation tools, updating the user’s segmentation in real-time.
03
The Results
They achieved real-time consent synchronization across 7 different marketing and analytics platforms. The integration handles thousands of requests per second with sub-20ms latency, ensuring no non-compliant messages are sent after a withdrawal event.
"Speed and reliability were our top priorities. ConveyGrid handles our scale effortlessly while keeping us strictly within regulatory boundaries."
ConveyGrid Modules Used
- High-Volume API
- Webhook Engine
- Purpose Management
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